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About Us |
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Why Us?
Recent years have radically altered the Indian economic scenario. The Indian market has witnessed an unprecedented transformation in size and character. Government regulations and control over licensing, prices, tariffs, quotas and other parameters are rapidly being pulled down and mammoth public sector enterprises are being disinvested. Spurred by the entry of foreign players, domestic industry has restructured, adopted state-of-the-art technology, and girded itself to compete with the rest of the world. As economic activity has surged, growing disposable incomes have put more purchasing power in the hands of large sections of the population. Such dramatic changes have thrown up immense opportunities for Indian business corporates in the domestic retail sector.
Retailing, however, is a highly competitive sector. Product quality alone no longer guarantees good sales. Customer care, locational advantage, and visual merchandising are among the many aspects involved in a successful retail business.
How does this concern you?
Intimately! If you’re an Indian business house looking to sell premium brand products in the domestic market, without getting directly involved in retailing yourself, you need a partner with savvy, experience and expertise. Someone like C.P’s! A multi-million dollar enterprise retailing exclusively top-of-the-line brands! A one-stop answer to the successful tie-up that your company requires!
Wide Range of Activities: Getting off the ground in a relatively small way in 1991, as a retailer and distributor of Bata footwear, it was heartening to see that by 1995 the C.P’s had pioneered the first exclusive Reebok store in the country, at Lajpat Nagar , in New Delhi. In 1997, we introduced the concept of highway stores retailing a multinational product by opening an Adidas outlet on the Delhi-Haryana national highway no.8. The following year we began marketing Lotus shoes, of England. Making rapid strides in retailing, the company has launched several new ventures since then, in international brands of footwear, garments, and cosmetics. Among the MNC brands in which we are dealing, are majors like Reebok, Adidas , Rockport, Greg Norman, Benetton, Revlon, Lotus, and last but not the least, MTV. Our store on national highway no.2 sells Benetton’s garments, MTV’s fashion wear, and Planet Kids brands under one roof. In addition, we constitute the distributor for the Modi Group, for the internationally renowned Revlon range of imported cosmetics.
Presently, we are laying considerable emphasis on expanding business in Indian products, especially Handloom & Handicrafts of India. For this our store in Lajpat Nagar, already selling a host of attractive and utilitarian handicrafts like sarees, durries, furniture, fabrics, jewellery and various decorative items, has a tie-up with the Gujarat State Handicrafts Corporation.
Visual Merchandizing: Today, attracting customers who have the alternative of choosing between a range of product brands requires, inter alia, pleasing showcasing of goods. Here, too, C.P’s has been pre-eminent. For instance, the layout of our Reebok store in the Connaught Place area has been entirely conceived by our in-house visual merchandiser, trained at Woolworth’s – a world leader in the departmental store business-in South Africa. This store is now being used as a case study of Indian avante garde visual merchandizing by Reebok’s international headquarters in Boston.
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