Craft Plus (C.P. Group) - a fast growing retail giant, has expanded its retail chains nationwide. The groups' business verticals are spanned across retailing primarily in the consumer merchandise including Handicrafts, Artificial Jewelry, Handmade Costume Jewelry, Footwear, Garments, Home-ware, Foodstuffs, Cosmetics and Sanitary-ware. The trailblazers in retailing, the C.P. Group has also established itself as the reputed distributor, C&F agent and builder of its commercial property sites.

Exploring new avenues in the retail sector, our group has made rapid strides in retailing and has launched several new ventures. Since inception in 1991, the group has been engrossed in retailing international & top-of-the-line brands of footwear, garments, and cosmetics including Reebok, Adidas, Rockport, Greg Norman, Benetton, Revlon, Lotus, and MTV.

Furthermore, the group has become a reliable distributor of Modi Group, for the internationally renowned Revlon range of imported cosmetics.

Capitalizing on its strategically & core business values, visual merchandising and ideal retail chain store locations; the group has been successfully operating in the North India, and is gearing up for expanding its retail chains, country wide. Moreover, it has tied-up with Gujarat State Handicrafts Corporation with the aim to expand its business in Indian, especially Gujarati Handicrafts

The group firmly holds its corporate vision to grow multifariously in the retail sector and earn huge revenues. With the huge corporate competition in the retail business and in the globalizing economy, the group strives to achieve success with the vision to set unprecedented standards in the retail sector. The group's motto: To be a leader in the sector.

With the far-sighted business strategy, the C.P. Group has expanded its operations to distinct levels. Conducting detailed marketing surveys, optimal selection of retail locations that are appropriate to each product and brand, site development, and setting stringent sales targets are some of the strategies adopted by the group.

As a forward looking commercial entity, the group ensures that the interests of its employees are secured at all levels. For this, a provision of insurance cover for the employees is also introduced by the group.

Our Show rooms have been a one stop solution for variety of products ranging from handicrafts to furniture items and jewelleries. The items showcased in our collection are directly commissioned from the skilled artist from different part of the country; hence we are able to provide our customers best product at the most affordable prices. We also receive special order for customization of goods as per the requirement of our customers. Located in different parts of the country, our show rooms have been a hall mark of quality and reliability.

The driving force behind the C.P Group's phenomenal growth is its team of youthful, highly qualified, and motivated professionals. Our team includes: the marketing and sales management personnel, visual merchandisers, human resource managers, software specialists, chartered accountants, auditors, inventory managers, sales staff, and store-boys.

The group has the best human resource at its retail outlets, who are constantly trained on varying parameters including the sales & marketing field and others. In the training sessions, they are trained about the core areas of customer's concerns like: customer care, courtesy, identification of customer needs, promptness of service, and others. Another focal point of training sessions include: inventory management.

With our years of experience and extensive industry expertise, we understand the advantages and benefits of business buying retailing. We have established partnerships with leading manufacturers to source our products direct from their manufacturing premises that enable us in reducing the costs by a greater margin.

We offer a wide range of products to our clients ranging from, handicrafts and jewelry, to furniture and garments to shawls and stoles and much more, all under one roof. The factors that we consider while purchasing goods to give our customers best deal are price, quality, availability and reliability of the product. Thus we offer our clients a wide range of products at most economical prices, all under one roof thus saving their time and money.

Retailing Business History
The group ventured in the retail sector in the year 1991, as a retailer and distributor of Bata Footwear, and by the year 1995, it had pioneered the first exclusive Reebok store in the capital city of the country, at Lajpat Nagar, New Delhi.

In 1997, the group introduced the concept of highway stores, for retailing multinational products. This was commenced with the opening up of Adidas outlet on the Delhi-Haryana National Highway No.8. Furthermore, in the following year, the group began marketing Lotus Shoes, an England brand. Following this, the group opened its first Rockport store in the country, in the year 2000 and first Greg Norman collection counter, in 2001.

Scaling new heights in the retailing sector, and we are still growing....

Setting unprecedented standards in the retail sector, C.P. Group has demonstrated an impressive track record. The sales chart of the group is the cogent evidence of its success. Since the year 1995, the group's turnover has skyrocketed from $ 72,000 to $ 3.2 million in 2001, manifesting the growth rate of 4200 % over the period of six years. Moreover, its Reebok Store in Cannaught Place occupies the No.1 spot in terms of sales of all Reebok stores, countrywide, with its annual turnover growing at a pace of 30%. The success-sales at the Mahipalpur store, grew 250% in the first year after its launch.

The Pioneers In Retailing Sector- The C.P. Group
C.P. Group is the first Indian Company to introduce the concept of retailing diverse multinational brands on the National Highway and has opened up an Adidas retail store on NH 8. Further, at our store on NH2, the concept of self-service counters for footwear in the country was also our brainchild. Moreover, C.P. Group is the only business group well acclaimed for its retailing business of major multinational brands.

Our Retail Chains
An ideal location for the setting up any retail outlet is crucial to any retail business. Anticipating this fact, the group selects its retail store locations on the basis of extensive market surveys and making selections between several alternative sites. Further, the group develops each retailing site itself, which makes it one-stop platform for major retailing tie-ups. At present, its retail chains are spread across socio-economically strategic areas like Cannaught Place, Lajpat Nagar, NH 2, and NH 8, with twin price segment premium brands available at these outlets.

One of the retail stores of the group is located on National Highway No.2, meant for retailing Benetton Garments, MTV Fashion Wear and Planet Kids brand, all under a single roof. Our store in Lajpat Nagar is into retailing of a host of attractive and utilitarian handicrafts like sarees, durries, furniture, fabrics, jewelry and various decorative items.

Visual Merchandising
In the present scenario, to attract the discerning customers who have the alternative of choosing between a range of branded products, attractive showcasing of goods at the retail outlet is required

At C.P. Group, the layout of the Reebok store in the Cannaught Place area has been entirely conceived by our in-house visual merchandiser, trained at Woolworth's - a world leader in the departmental store business-in South Africa. This store now serves as a case study of Indian avant-garde visual merchandising by Reebok's international headquarters in Boston.

One Stop Source For Retailing
To transform your complete shopping experience holistic and worth, the C.P. Group has started its retail operations in metropolis (such as New Delhi, Mumbai, Kolkata, and Chennai) and other large cities.

Considering the present scenario, where the consumer is fast emerging as king and the expectations of middle-class and upper-class consumers are changing rapidly, we, at C.P. Group, are offering a host of facilities to our customers. We, at our retail outlets, offer a wide product choice, top-of-the line customer service, suitable outlet siting, and showcase our goods in an attractive and appealing manner.

Moreover, as the dealer competition is increasing, the discerning Indian consumer desires to see superior choice, quality and convenience at a location that is pleasant and exciting. These concerns and many complex parameters, are well taken care for by the C.P Group.

In our quest to provide our customers with value for their money, we take care of quality at every step in our organization. All the products are acquired from highly qualified artists and come in unique and exclusive designs. We make sure that each product is best in terms of durability, design and the material used to make it. Each member of our team pays special attention to the process of delivering quality product to our clients. Due to our persistence with quality work and quality delivery, we have carved a niche for ourselves in the national domain.

Some of the factors that has attributed to our immaculate success in a very short period of time are as follows: